Product Description
This beautifully illustrated, full color book, will show you before and after photos, simple to advanced tips and techniques designed to help you take better photos. A picture is worth a thousand words…good photography can help to increase your sales by thousands of dollars. Author Ed Wolkis, award winning Atlanta based photographer, shares his knowledge and expertise in this fun, classy, easy to read guide. If you are a Real Estate Broker, Agent, Manager, Archite… More >>
#1 by Paul S on March 24, 2010 - 12:49 am
This is a really, really overpriced book. Why it’s at $40 is beyond me.
While I’m sure the author’s motives are partially well-intended and aimed at helping designers and realtors, it’s clearly an effort to promote his services in his region and nationally. The numerous images of his work and the fact that he’s taken action to be published are indicative of someone looking to expand their visibility and business.
Lastly, the author does not speak enough as to under what circumstances a designer should hire a pro and under what circumstances – or why. Or about the type of work and images designers/realtors want to portray on their website – low vs high end projects, etc and the impact that can have on their marketing. Also, the author could speak more to the types of photographers out there that realtors/designers should avoid, as it’s a buyer beware market.
Paul
Rating: 1 / 5
#2 by jcart on March 24, 2010 - 1:03 am
This is absolutely the BEST book on the market for real estate professionals who want to get people into the doors of the houses they’re selling. With very little experience in real estate photography, I was hired by an agent to take pictures of a residential listing. I studied over this book for a few days, and I know that it made a dramatic impact on the success of my photo shoot. The house sold within 48 hours of being on the market, and the couple who bought it admitted that they decided to tour that house based solely on the superiority of pictures listed on the internet. The techniques I learned from this book made all of this possible.
The author explains both the basics of equipment and lighting, and then goes on to cover the more complicated themes like photo editing. The best part about this book is that is written in such a way that a beginner won’t get lost and a seasoned photographer won’t get bored. This book is indispensable to agents and real estate photographer who need to sell homes.
Rating: 5 / 5
#3 by J. Collins on March 24, 2010 - 3:29 am
Really enjoyed this book, easy to read, great information. Really gave me the information that I need to take and process interior shoots of my interior designs for my website.
Rating: 5 / 5
#4 by Sarina Roth on March 24, 2010 - 4:04 am
Not only is this book very well written, it is actually a fun read! Wolkis makes it enjoyable to learn the technical aspects of taking and making better pictures. He is thorough and professional but conveys the information in a manner that is easy to understand and very easy to follow. The illustrations he includes in this book help you to see how his recommendations make the improvements, changing your ordinary dull, flat pictures into exceptional photography.
I would recommend this book to every real estate professional who wants to take any of their own photographs. The recommendations for equipment are minimal and you don’t feel at all as if Wolkis is pushing you to spend a fortune on lenses, flashes or professional equipment. He does point out the conditions when a professional may be needed and even gives tips on how to deal with them once they are hired.
Buy this book! You will be very happy you did, and it will benefit your business for many years to come.
Rating: 5 / 5
#5 by R. D. Rumpf on March 24, 2010 - 4:23 am
As an interior designer, I shell out the big bucks for a professional photographer for really special projects that I know I’ll want to use in my marketing, but hiring a pro is too expensive to be cost effective for every single project. But the photos I’ve taken myself of all the other projects I’ve done are nowhere near as professional looking. I have done some gorgeous window treatments that I wasn’t even able to put in my portfolio because my pictures came out so badly. I’ve tried researching this type of photography without much luck before now. Other books have given me a lot of good ideas for styling and composition, but they are geared toward professional interior photographers and they get so technical and talk about SO much specialized equipment that it’s hard to figure out what the real essentials are for someone like me. This book, on the other hand, is 100% applicable to what I need to do. It gives great guidance about a minimal amount of equipment needed to vastly improve my interior photos (a collapsible tripod in one hand, and everything else I need fits in the camera bag), as well as information about neat corrections and enhancements that can easily be done in Photo Shop, with every term explained. This is an absolute godsend!
Rating: 5 / 5