- ISBN13: 9781592005253
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Through the artist’s eye of a fashion photographer, the marketing needs of a client are transformed into a stunning image that draws the consumer into a world full of beautiful people wearing beautiful clothes, shoes, and accessories. The evolution of the digital camera has made the field of fashion photography more accessible than ever before. Digital Fashion Photography presents practical tips and offers a step-by-step guide to the basics of digital fashion photog… More >>

#1 by Rebel POW on April 8, 2010 - 12:10 am
Digital Fashion Photography is a horrible photography book, the bulk of the photography isn’t good enough to make it a coffee table book and the instruction isn’t good enough to make it even a basic how-to book.
Being honest, you will not learn a single thing from this book. Nada, zilch, nothing.
[...]
I’m a real believer that even the very worst books contain something of value. So what did I get for my $34.99? That Dan Howell takes fantastic photographs. Alas, his beautiful work is not enough to redeem this horrible book. Dan? Wherever you are, you owe me $34.99. Were it not for your photograph on page 132, I’d never have bought this book.
So why do I say that this book is a waste of trees? Start with this. Want to start a career in Fashion? You’ll probably NOT make it using the cold call scripts listed in this book. Yep, you read that right, cold call scripts. Want to learn how to improve your images in Photoshop… not using the pearls of wisdom written here. There is not a single “how did we create this image” section here. Add to that this book will not age well as it discusses current equipment.
Or take this informed quote: “But unlike Nikon, Canon has managed to keep innovating with each camera it releases…” No prejudice here.
[...]
Rating: 1 / 5
#2 by Alyssa Jones on April 8, 2010 - 2:15 am
Finally, a book containing actual fashion compaigns shot in the right decade and not a single lighting diagram in sight! This book appears to have polarised reviewers — some love it because it allows advanced photographers to tune their techniques toward fashion and doesn’t assume the reader is a beginner, and others hate it because they are beginners and need a lot more handholding. The whole premise of the book is to describe the basics and then practice and experiment. Some reviewers ask for more detail but if the authors described every image, the book would be 1000 pages long.
Overall, if you can’t work out what F5.6 at 10 feet, ISO100 with two Elinchroms with Octadomes and a ring flash with a soft diffuser mean, or worse, you can’t afford at least a Canon 1Ds Mark II or Nikon D2x and the aforementioned lighting, then buy another book.
Ken Tan’s discussion in this book is also useful for photographers who want to know how to break in to the business by building relationships with clients, models and a team of stylists. The author at the start of the book clearly flags that actually being able to take good photos is only a fraction of the digital fashion photography game.
And for all non-male and non-middle aged readers, Dan Howel’s shots in the book are actually quite tacky and barely qualify as fashion photographs. Perhaps the authors should consider doing a separate book for “glamour”.
Rating: 5 / 5
#3 by J. F. Jones on April 8, 2010 - 2:34 am
Making the move from film to digital photography as well as having a strong desire to develop a more progressive shooting style has resulted in hours of research. So when I found this book at the local bookstore, I felt it was a “must have”. But at $38, I placed it back on the shelf for a later purchase.
However, when I found it on Amazon at a considerable savings, I had no more excuses and I bought it. Believe it or not, I’ve been carrying it around with me, reading it as I have time.
The book is loaded with beautiful photographs, sources of equipment and descriptions and techniques of achieving various lighting styles.
I’m inspired. I’ve purchased some of the equipment listed and now I’m about to do some experimenting.
If you’re ready to move beyond sunsets and the usual wedding shots, I suggest starting with this book.
Rating: 5 / 5
#4 by Midwest Book Review on April 8, 2010 - 4:04 am
Chris Tarantino’s retouching of fashion photos have appeared in major magazines worldwide, and his co-author Ken Tan has been a fashion and glamour photographer for over 10 years, so the two together present a magical blend of practical experience and varied fashion photography backgrounds lending to an excellent step of step-by-step fashion shot techniques from pre-photo set-up to post-production. Lest you think this just another general guide – there are many techniques unique to the objectives of the fashion industry – so much is covered here which is simply unavailable in less focused photography titles. Digital Fashion Photography is a ‘must’ for any aspiring neo-pro fashion photographer.
Rating: 5 / 5
#5 by Midwest Book Review on April 8, 2010 - 6:31 am
Chris Tarantino’s retouching of fashion photos have appeared in major magazines worldwide, and his co-author Ken Tan has been a fashion and glamour photographer for over 10 years, so the two together present a magical blend of practical experience and varied fashion photography backgrounds lending to an excellent step of step-by-step fashion shot techniques from pre-photo set-up to post-production. Lest you think this just another general guide – there are many techniques unique to the objectives of the fashion industry – so much is covered here which is simply unavailable in less focused photography titles. Digital Fashion Photography is a ‘must’ for any aspiring neo-pro fashion photographer.
Rating: 5 / 5